代价高昂的多单元搜索

SSRN Pub Date : 2021-10-25 DOI:10.2139/ssrn.3949785
José A. Carrasco, Rodrigo Harrison
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引用次数: 1

摘要

我们为库存商品的最优销售制定并解决了一个代价高昂的多单元搜索问题。我们的展示应用程序是一个具有固定持有成本的库存清算问题,如仓储、工资或平面规划。卖家面对的是源源不断的买家,他们会带着随机的上限需求定期到来。在每个决策点,他决定如何为每个单元定价,以及是否停止搜索。我们将其设置为一个动态规划问题,并通过表征最优搜索规则和预订价格来归纳求解。我们表明,将多个单元与固定的每个周期的搜索成本相结合,可能会转化为非单调的销售成本和预订价格。这种单调性的缺乏自然会导致定价策略的不连续性。特别是,卖家最优地采用了捆绑等策略,以及更复杂的策略,当库存大时,将购买溢价与库存低时的清仓销售和折扣内生结合。我们的模型扩展了搜索理论,明确考虑了固定成本对最优多单元定价策略的影响,将其推向了一类更丰富的问题,并提供了超越最优停止规则的解决方案。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Costly Multi-Unit Search
We formulate and solve a costly multi-unit search problem for the optimal selling of a stock of goods. Our showcase application is an inventory liquidation problem with fixed holding costs, such as warehousing, salaries or floor planning. A seller faces a stream of buyers periodically arriving with random capped demands. At each decision point, he decides how to price each unit and also whether to stop search or not. We set this as a dynamic programming problem and solve it inductively by characterizing optimal search rules and reservation prices. We show that combining multiple units with a fixed per period search cost might translate into non-monotone selling costs and reservation prices. This lack of monotonicity naturally leads to discontinuities of the pricing strategy. In particular, the seller optimally employs strategies such as bundling, and more sophisticated ones that endogenously combine purchase premiums, when inventory is large, with clearance sales and discounts, when inventory is low. Our model extends search theory by explicitly accounting for the effects of fixed costs on optimal multi-unit pricing strategies, pushing it into a richer class of problems and offering solutions that extend beyond optimal stopping rules.
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