中国产品布局的运作模式与策略分析

IF 0.7 Q4 BUSINESS, FINANCE

Journal of Investment Management Pub Date : 2018-08-02 DOI:10.11648/J.JIM.20180703.12

Xu Meng

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引用次数: 0

摘要

当观众越来越厌倦电视节目的强制性广告时，品牌对公司来说至关重要。因此，出现了一种新的广告形式——植入式广告。与传统广告相比，这种广告可以减少观众对广告的抵制。然而，在现实生活中，由于各种原因，消费者对此类广告并不满意。

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Analysis on the Operation Modes and Strategies of China's Product Placement

When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real life, consumers are not satisfied with such kind of advertising due to various reasons.

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来源期刊

Journal of Investment Management BUSINESS, FINANCE-

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