社会广告与社会变革:拉丁美洲和墨西哥的种族主义运动

IF 1.3 Q1 Social Sciences
Fabiola Fernández Guerra
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引用次数: 0

摘要

本文讨论了社会问题广告作为社会变革工具的作用。它特别关注拉丁美洲的种族主义运动,特别关注墨西哥境内的种族主义。本文分析了2000年至2017年间开展的拉丁美洲运动,使用比较方法来确定这些运动如何解决种族主义问题。本文还考虑了针对墨西哥的运动以及已经制定的困难和成功的战略。为了在公共领域产生更大的影响,它试图确定影响竞选设计的观点,并为墨西哥未来的种族主义竞选制定创造性的战略。本文还阐述了有关社会变革、进步和发展的想法。此外,它还探讨了商业广告和社会问题广告之间的差异,讨论了墨西哥和拉丁美洲社会问题运动面临的共同问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico
This article discusses the role of social issue advertising as a tool for social change. It especially focuses on the case of campaigns on racism in Latin America, with a specific focus on racism within Mexico.Analysing Latin American campaigns carried out between 2000 and 2017, this article uses a comparative methodology to identify how the campaigns address the issue of racism. This paper also contemplates campaigns specific to Mexico and the difficulties and successful strategies that have been developed. In order to have a greater impact on the public sphere, it seeks to identify the perspectives that influence the campaign designs as well as develop creative strategies for future campaigns on racism in Mexico.This text also addresses ideas regarding social change, progress and development. Furthermore, it explores the differences between commercial advertising and social issue advertising, discussing common problems faced by social issue campaigns in Mexico and Latin America.
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