创造组织良好、视觉吸引力的幻灯片的认知和平面设计原则

IF 1.4 Q2 COMMUNICATION

Business and Professional Communication Quarterly Pub Date : 2022-11-14 DOI:10.1177/23294906221131988

Thomas M. Cavanagh

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引用次数: 1

摘要

幻灯片是学术界和商业界普遍存在的交流形式，商业交流讲师必须能够建模和教授多媒体设计原理。关于多媒体设计的文献传统上分为两个阵营：认知学派，专注于设计适应人类认知结构的多媒体信息；平面设计学派，专注将视觉吸引力作为概念组织的工具。我综合了每个学派的代表性模型，为设计既有组织又有视觉吸引力的滑梯平台提供了理论推导和经验支持的原则。

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Cognitive and Graphic Design Principles for Creating Well-Organized, Visually Appealing Slide Decks

Slide decks are a ubiquitous form of communication in both academia and business, and business communication instructors must be able to model and teach multimedia design principles. The literature regarding multimedia design has traditionally fallen into two camps: the cognitive school, focused on designing multimedia messages that accommodate human cognitive architecture, and the graphic design school, focused on using visual appeal as a tool for conceptual organization. I synthesize representative models from each school to provide theoretically derived and empirically supported principles for designing slide decks that are both well-organized and visually appealing.

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来源期刊

Business and Professional Communication Quarterly COMMUNICATION-

CiteScore

2.40

自引率

38.50%

发文量

期刊介绍： Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq