{"title":"Magic集团传媒推广策略","authors":"Melia Lohanjaya","doi":"10.9744/nirmana.18.2.80-86","DOIUrl":null,"url":null,"abstract":"Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.","PeriodicalId":30517,"journal":{"name":"Nirmana","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Promotional Strategy for Magic Group Media\",\"authors\":\"Melia Lohanjaya\",\"doi\":\"10.9744/nirmana.18.2.80-86\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.\",\"PeriodicalId\":30517,\"journal\":{\"name\":\"Nirmana\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-09-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Nirmana\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.9744/nirmana.18.2.80-86\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Nirmana","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.9744/nirmana.18.2.80-86","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
Magic Group Media是一家总部位于阿姆斯特丹的后期制作公司。Magic Group Media不断发展壮大,雄心勃勃,以扩大业务并瞄准更广阔的市场。魔术之前已经做过一些促销策略,但为了进入更大的市场,魔术认为必须在有效的促销策略上投入更多资金。通过这种促销策略,Magic希望与新的潜在客户建立工作关系。本研究旨在分析和了解魔术集团传媒可以使用什么样的宣传策略来与潜在客户建立工作关系。
Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.