无性别时尚：（仍然）二元市场

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2019-07-03 DOI:10.1080/10978526.2019.1641412

Camilla Pinto Luna, D. Barros

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引用次数: 2

摘要

Gender通常与两种截然不同的性别联系在一起。随着时间的推移，这种二元性产生了在时尚市场上常见的刻板印象。然而，一种被称为“无性别时尚”的东西最近在媒体上引起了关注。本研究首先假设专业媒体中的话语可以影响权力问题;然后，我们试图通过批判性话语分析了解巴西的商业和事实媒体话语如何描述无性别时尚市场。从本质上看，无性别的时尚市场仍在复制二元视角下的刻板印象和性别模式。

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Genderless Fashion: A (Still) Binary Market

Abstract Gender is commonly associated with two distinct and opposing sexes. Over time, such binarity has engendered stereotypes commonly observed in the fashion market. However, something called genderless fashion has recently gained prominence in the media. This research first posits that discourse in specialized media can influence the issues of power; we then seek to understand how the business and factual media discourse in Brazil describe the genderless fashion market through a critical discourse analysis. The results revealed essentially that the genderless fashion market still reproduces the stereotypes and gender patterns of the binary perspective.

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.