美食节中的人格与饮食行为——从与食物相关的人格特征看游客的忠诚度

IF 2.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Culture Tourism and Hospitality Research Pub Date : 2021-05-06 DOI:10.1108/IJCTHR-08-2020-0164

Li-Chun Hsu

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引用次数: 3

摘要

目的本研究旨在从积极（如当地食物参与）和消极（如食物新恐惧症）食物相关人格特征的角度，调查游客的饮食习惯对他们接受当地食物的影响。设计/方法/方法对台湾台东慢食节的游客进行了调查。共收集了327份有效问卷，并使用结构方程模型进行路径分析。结果分析结果支持了所有的假设。食物新恐惧症在调节作用中起着关键作用。独创性/价值本研究通过整合与食物相关的人格特征的积极和消极观点，为文献做出了贡献。此外，本研究提出，食物新恐惧症在食物选择和行为决策中起着调节作用。

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Personality and eating behavior in a food festival: understanding visitors’ loyalty from the perspective of food-related personality traits

Purpose This study aims to investigate the effects of visitors’ dietary habits on their acceptance of local food from the perspective of positive (e.g. local food involvement) and negative (e.g. food neophobia) food-related personality traits. Design/methodology/approach A survey was conducted on visitors to the Slow Food Festival in Taitung, Taiwan. A total of 327 valid questionnaire responses were collected and structural equation modeling was used to conduct path analyzes. Findings The analysis results supported all hypotheses. Food neophobia plays a key factor in moderating roles. Originality/value This study contributes to the literature by integrating positive and negative perspectives of food-related personality traits. In addition, this study proposes that food neophobia plays a moderating role in food choice and behavioral decisions.

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来源期刊

International Journal of Culture Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.80

自引率

0.00%

发文量

期刊介绍： The International Journal of Culture, Tourism, and Hospitality Research focuses on building bridges in theory, research, and practice across the inter-related fields of culture, tourism and hospitality. Published with the IACTHR it encourages articles that advance theory and research on the roles of culture, tourism, and hospitality in the lives of individuals, households, and organizations. This includes the perspectives and interpretations of all stakeholders including participants and providers of tourism and hospitality services. The journal especially seeks to nurture interdisciplinary multicultural work among sociological, psychological, geographical, consumer, leisure, marketing, travel and tourism, hospitality, and sport and entertainment researchers. IJCTHR covers: -Tourist culture and behaviour -Marketing practices in tourism and hospitality, and how this relates to cultures -Consumer behaviour and trends in tourism and hospitality -Destination culture and destination marketing -International tourism and hospitality