Facebook对房地产销售的影响

IF 3.6 2区管理学 Q2 BUSINESS

Journal of Management Analytics Pub Date : 2020-12-17 DOI:10.1080/23270012.2020.1858985

Hui Shi, Zhongmin Ma, Dazhi Chong, Wu He

引用次数: 3

摘要

企业一直在使用社交媒体来推广产品和服务，以增加销售额。本文旨在研究Facebook对房地产销售的影响。首先，我们研究房地产经纪人的行为……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Management Analytics SOCIAL SCIENCES, MATHEMATICAL METHODS-

CiteScore

13.30

自引率

3.40%

发文量

期刊介绍： The Journal of Management Analytics (JMA) is dedicated to advancing the theory and application of data analytics in traditional business fields. It focuses on the intersection of data analytics with key disciplines such as accounting, finance, management, marketing, production/operations management, and supply chain management. JMA is particularly interested in research that explores the interface between data analytics and these business areas. The journal welcomes studies employing a range of research methods, including empirical research, big data analytics, data science, operations research, management science, decision science, and simulation modeling.