The disavowal of dance as labour in popular Hindi cinema

In this article, I analyse screendance texts from Hindi cinema to introduce a theoretical framework called the ideology of amateurism which, I argue, made space within the narrative of the Hindi film for the ‘ideal’ Indian woman to dance publicly while simultaneously disavowing modernity. Through an analysis of selected film dance texts, I show how this turned the dancing heroine into the restorer of the moral order of the narrative. I argue that this ideology of amateurism amounted to a denial of dance labour, which was a necessary precondition for the cultural legitimation of the viewers’ desire for the screendancer in particular and a disavowal of the desire for modernity in general. Following this, I show how with the liberalization of the Indian economy and the rise of neoliberalism, and interestingly, also the replacement of the erstwhile ‘union-dancers’ on-screen Bollywood film dance texts today not only acknowledge the labour of screendance but promotional materials lay out the ‘labouring process’. This, I suggest, is symptomatic of the emergence of a new work order and the entry of a new class into this sphere. I read this in conjunction with the rise of dance as an established profession, as seen through the mushrooming of Bollywood dance schools, in order to show how the ideology of amateurism is challenged through a reconfiguration of work practices in neoliberal economies.