印尼小型木制家具企业的核心竞争力

IF 1.2 Q4 BUSINESS
Jusni Jusni, A. Aswan, Muhammad Hakimi Mohd Shafiai, Gunawan Baharuddin, Riandha Ridho Hafizh Thaha
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引用次数: 1

摘要

由于激烈的国际竞争,东印尼的小型木制家具企业感受到了来自西印尼家具企业的压力,尤其是来自杰帕拉的压力。本研究旨在以创新为中介变量,分析市场导向和创业导向对竞争力的影响。该研究向南苏拉威西和西苏拉威西省的小型木制家具生产商分发了189份问卷。采用最大似然法对收集到的数据进行结构方程建模分析。研究发现,市场导向、创业导向和创新有助于利用小型家具生产商的竞争力。利用该模型,市场导向对创新和竞争力具有积极而显著的影响,两者都具有中小效应。有趣的是,创业导向和创新性之间的关系在模型中表现出积极、显著和最主导的结构因果关系,具有较小的高效应。相反,创业导向与竞争力之间的关系具有正向显著效应,路径系数较小。研究还发现,创新对竞争力表现出积极而显著的影响,但影响相对较小。鸣谢印度尼西亚小型木制家具企业的案例是Hasanudd大学和马来西亚Kebangsaan大学研究团队合作研究的一部分。在进行这项研究时,一些机构的参与不容忽视:南苏拉威西省和西苏拉威西县合作社和中小型地区办事处以及合作社和望加锡市中小型地区办公室。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Key competitiveness of Indonesian small wooden furniture business
Small wooden furniture businesses in East Indonesia feel pressure from the furniture businesses of the West Indonesia, in particular from Jepara, due to a fierce international rivalry. The study is intended to analyze the effect of market orientation and entrepreneurial orientation on competitiveness with innovation as an intervening variable. The study distributed 189 questionnaires to the small wooden furniture producers in the South and West Sulawesi Provinces. The collected data were analyzed by structural equation modeling using maximum likelihood approach. The study found that market orientation, entrepreneurial orientation, and innovation contributed to leveraging the competitiveness of small furniture producers. With this model, market orientation is found to have a positive and significant effect on innovation and competitiveness, both with a small-medium effect. Interestingly, the relationship between entrepreneurial orientation and innovativeness shows a positive, significant, and the most dominant of all structural causal relationships in the model, with a small-high effect. In contrast, the relationship between entrepreneurial orientation and competitiveness has a positive and significant effect with a smaller path coefficient. The study also found that innovation shows a positive and significant effect on competitiveness with a relatively small impact. AcknowledgmentThe case of small wooden furniture businesses of Indonesia is part of collaborative research between the research teams from Hasanudd in University and Universiti Kebangsaan Malaysia. In carrying out this study, the involvement of a number of agencies cannot be ignored: the Cooperative and Small and Medium Size Regional Office of South and West Sulawesi Province and Cooperatives and the Small and Medium Size Regional Office of Makassar City.
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来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
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