Awareness, media, and mitigation actions for climate change: a study among the students of higher education in Tripura

Abstract Scientific research has revealed that global warming is getting irreversible with the passage of time and it is largely a human-induced phenomenon. India is one of the top three emitters of carbon dioxide in the world. However, the general public in India is unaware of what actually causes anthropogenic (human-induced) climate change. This study is undertaken to assess the level of climate change awareness and willingness to adopt mitigation actions by the students (N = 657) of higher education in Tripura, a small state in North East India, bordering Bangladesh on three sides. In addition, the study also attempts to draw whether there exist any correlations between the level of media usage with the level of climate change awareness and the level of climate change awareness with the level of willingness to adopt climate change mitigation actions. The results show that students of higher education in Tripura have a high level of climate change awareness, and the primary sources for climate change-related information are the Internet, TV, and newspapers. The scientists were the most trusted sources of climate change-related information followed by the mass media. The findings also establish that the students are willing to adopt climate change mitigation actions, even if it costs them something extra. The students who are willing (7.6%) and extremely willing (65.4%) to embrace climate change mitigation actions constituted more than 70% of the total respondents of the survey. The paper concludes that the level of willingness to adopt climate change mitigation actions was found to be significantly correlated with the level of awareness of the consequences of climate change when media are key actors in the dissemination of information; however, the level of understanding about solutions for climate change is not correlated with the level of awareness about the causes of climate change.