中国游客在旅行团中的行为变化：供应商的观点

IF 3.3 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourist Studies Pub Date : 2022-10-10 DOI:10.1177/14687976221129644

Lianping Ren

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引用次数: 4

摘要

本研究采用解释性方法，通过两个数据来源——对高级导游和旅行社经营者的深入访谈，以及对30年来收集的OP任务表的内容分析，了解中国旅行团行业的发展和中国游客在旅行团消费中的行为变化。调查结果显示，团体结构、目的地选择、行程安排、核心旅游活动、配套安排、人员安排、周边项目等各方面都发生了实质性变化。这一结果也揭示了未来的趋势和未来的挑战，尤其是在后新冠肺炎时代。讨论了对旅游经营者和旅游营销人员的启示。

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Chinese tourists’ changing behavior in package tours: The suppliers’ account

This study adopted an interpretive approach in understanding the development of the package tour industry in China and the Chinese tourists’ behavioral changes in consuming package tours, via two data sources—in-depth interviews with senior tour guides and tour operators, and content analysis of OP task sheets collected over a span of 30 years’ time. The findings revealed that substantive changes had taken place in all aspects including group structure, destination selection, itinerary, core tourist activities, supporting arrangement, personnel, and peripheral items of the package tours. The result has also shed light on the future trends and the challenges ahead, especially in the post-COVID era. Implications to tour operators and tourism marketers are discussed.

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来源期刊

Tourist Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

4.20%

发文量

期刊介绍： Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.