使调查适应现代世界:比较研究信使设计与在线调查的常规响应式设计

V. Toepoel, P. Lugtig, Bella Struminskaya, A. Elevelt, M. Haan
{"title":"使调查适应现代世界:比较研究信使设计与在线调查的常规响应式设计","authors":"V. Toepoel, P. Lugtig, Bella Struminskaya, A. Elevelt, M. Haan","doi":"10.29115/sp-2020-0010","DOIUrl":null,"url":null,"abstract":"Online surveys are increasingly completed on smartphones. There are several ways to structure online surveys so as to create an optimal experience for any screen size. For example, communicating through applications (apps) such as WhatsApp and Snapchat closely resembles natural turn-by-turn conversations between individuals. Web surveys currently mimic the design of paper questionnaires mostly, leading to a survey experience that may not be optimal when completed on smartphones. In this paper, we compare a research messenger design, which mimics a messenger app type of communication, to a responsive survey design. We investigate whether response quality is similar between the two designs and whether respondents’ satisfaction with the survey is higher for either version. Our results show no differences for primacy effects, number of nonsubstantive answers, and dropout rate. The length of open-ended answers was shorter for the research messenger survey compared to the responsive design, and the overall time of completion was longer in the research messenger survey. The evaluation at the end of the survey showed no clear indication that respondents liked the research messenger survey more than the responsive design. Future research should focus on how to optimally design online mixed-device surveys in order to increase respondent satisfaction and data quality.","PeriodicalId":74893,"journal":{"name":"Survey practice","volume":"13 1","pages":"14188"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Adapting surveys to the modern world: Comparing a research messenger design to a regular responsive design for online surveys\",\"authors\":\"V. Toepoel, P. Lugtig, Bella Struminskaya, A. Elevelt, M. Haan\",\"doi\":\"10.29115/sp-2020-0010\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Online surveys are increasingly completed on smartphones. There are several ways to structure online surveys so as to create an optimal experience for any screen size. For example, communicating through applications (apps) such as WhatsApp and Snapchat closely resembles natural turn-by-turn conversations between individuals. Web surveys currently mimic the design of paper questionnaires mostly, leading to a survey experience that may not be optimal when completed on smartphones. In this paper, we compare a research messenger design, which mimics a messenger app type of communication, to a responsive survey design. We investigate whether response quality is similar between the two designs and whether respondents’ satisfaction with the survey is higher for either version. Our results show no differences for primacy effects, number of nonsubstantive answers, and dropout rate. The length of open-ended answers was shorter for the research messenger survey compared to the responsive design, and the overall time of completion was longer in the research messenger survey. The evaluation at the end of the survey showed no clear indication that respondents liked the research messenger survey more than the responsive design. Future research should focus on how to optimally design online mixed-device surveys in order to increase respondent satisfaction and data quality.\",\"PeriodicalId\":74893,\"journal\":{\"name\":\"Survey practice\",\"volume\":\"13 1\",\"pages\":\"14188\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-09-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Survey practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29115/sp-2020-0010\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Survey practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29115/sp-2020-0010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1

摘要

在线调查越来越多地在智能手机上完成。有几种方法可以构建在线调查,从而为任何屏幕大小创造最佳体验。例如,通过WhatsApp和Snapchat等应用程序(应用程序)进行交流,非常类似于个人之间自然的轮流对话。网络调查目前主要模仿纸质问卷的设计,导致在智能手机上完成的调查体验可能不是最佳的。在本文中,我们将模拟信使应用程序类型通信的研究信使设计与响应式调查设计进行了比较。我们调查了两种设计的回答质量是否相似,以及受访者对两种版本的调查满意度是否更高。我们的研究结果显示,首要效应、非间接答案的数量和辍学率没有差异。与响应式设计相比,研究信使调查的开放式回答长度更短,研究信使的总体完成时间更长。调查结束时的评估没有明确表明受访者更喜欢研究信使调查,而不是响应性设计。未来的研究应侧重于如何优化设计在线混合设备调查,以提高受访者满意度和数据质量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Adapting surveys to the modern world: Comparing a research messenger design to a regular responsive design for online surveys
Online surveys are increasingly completed on smartphones. There are several ways to structure online surveys so as to create an optimal experience for any screen size. For example, communicating through applications (apps) such as WhatsApp and Snapchat closely resembles natural turn-by-turn conversations between individuals. Web surveys currently mimic the design of paper questionnaires mostly, leading to a survey experience that may not be optimal when completed on smartphones. In this paper, we compare a research messenger design, which mimics a messenger app type of communication, to a responsive survey design. We investigate whether response quality is similar between the two designs and whether respondents’ satisfaction with the survey is higher for either version. Our results show no differences for primacy effects, number of nonsubstantive answers, and dropout rate. The length of open-ended answers was shorter for the research messenger survey compared to the responsive design, and the overall time of completion was longer in the research messenger survey. The evaluation at the end of the survey showed no clear indication that respondents liked the research messenger survey more than the responsive design. Future research should focus on how to optimally design online mixed-device surveys in order to increase respondent satisfaction and data quality.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信