社交媒体转换:基于信仰的社交媒体影响者对公共关系的启示

IF 4.4 2区 文学 Q1 COMMUNICATION
Brian G. Smith, D. Hallows, M. Vail, Alycia Burnett, Caleb Porter
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引用次数: 4

摘要

社交媒体影响者(SMIs)作为态度和行为来源的重要性日益增加,因此有必要在公共关系研究和实践中关注影响者(及其影响策略)。本研究调查了一种特殊类型的重度精神病患者——宗教或信仰影响者的观点。对17位宗教影响者的深度访谈揭示了个人承担影响者头衔的动机和意义。研究结果表明,在宗教影响中存在利他主义和利己主义的二分法,以及在重度精神障碍影响努力的基础上普遍存在的副社会互动。研究结果还为影响者关系作为公共关系理论和实践的新兴焦点提供了经验教训。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social media conversion: lessons from faith-based social media influencers for public relations
ABSTRACT The growing importance of social media influencers (SMIs) as sources for attitude and behavior necessitate a focus on influencers (and their strategies to influence) in public relations research and practice. This study investigated perspectives among a specific type of SMI – the religious or faith-based influencer. In-depth interviews with 17 religious influencers reveal motives and meanings of individuals who take on the title of influencer. Findings suggest a dichotomy of altruism and egoism in religious influence, and the prevalence of parasocial interaction underlying the SMI influence efforts. Results also suggest lessons for influencer relations as an emerging focus in public relations theory and practice.
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来源期刊
CiteScore
5.60
自引率
11.80%
发文量
20
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