Patricia Martínez García de Leaniz, Sandra Castro‐González
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引用次数: 0
摘要
本期《管理快报》/《Cuadernos de Gestión》特刊致力于介绍作为消费者行为和可持续问题特刊一部分的文章，这些文章强调了营销在鼓励可持续消费方面的重要作用。这篇社论的第一部分介绍了六篇文章，构成了这期特刊。第二部分探讨了可持续营销的概念以及改变消费者行为以使其更加可持续的最有效方法。
This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.
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