南非妇女杂志的满意度和读者群

IF 1.5 Q2 COMMUNICATION
Thérèse Roux
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引用次数: 1

摘要

本文的目的是运用使用与满足理论和期望确认理论来拓展对女性杂志获得满足的认识。使用移动管理的调查工具从南非的520名杂志读者中收集数据。主要研究结果表明,女性杂志——报摊上的“女王”——仍然有效地为女性提供灵感,帮助她们探索提高自我的途径,并获得社交方面的满足。鼓舞性自我取向维度的感知满足高于社会取向维度。读者行为群体的满意度也存在显著差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Gratifications and readership of women’s magazines in South Africa
The purpose of this article is to expand knowledge about the gratification obtained from women’s magazines using the Uses and Gratifications Theory and the Expectation Confirmation Theory. A mobile-administered survey instrument was used to collect data from 520 magazine readers in South Africa. Key findings indicate that women’s magazines – queens of the newsstands – remain effective mechanisms in delivering inspiration for how females explore ways to improve themselves and for their social-oriented gratifications. The perceived gratification for the inspirational self-oriented dimension was higher than for the social-oriented dimension. There is also a significant difference between the satisfaction levels of readership behaviour groups.
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来源期刊
CiteScore
2.50
自引率
0.00%
发文量
16
期刊介绍: Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.
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