绿色产品消费行为、绿色经济增长与可持续发展:揭示主要决定因素

IF 2.4 Q3 BUSINESS
Barış Armutcu, Rasim Zuferi, A. Tan
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引用次数: 1

摘要

目的本研究的目的是通过揭示绿色消费行为的决定因素来帮助消除可持续生产和消费的障碍,绿色消费行为是可持续经济增长的前兆之一。本研究旨在通过调查与绿色产品购买行为相关的社交媒体使用、社交媒体营销和数字营销互动因素,扩展计划行为模型的理论,并为相关文献做出贡献。设计/方法论/方法本研究考察了扩展的TPB模型对土耳其消费者购买绿色产品意愿的影响,土耳其有中东文化,也是一个发展中的经济体。在这项研究中,使用SmartPLS 4.0和IBM SPSS 26统计程序对409名参与者采用问卷调查法收集的数据进行了分析。研究结果显示,TPB的所有结构元素(态度、主观规范、个人行为控制)以及社交媒体营销和数字营销互动都有助于消费者的绿色产品购买行为。研究结果还表明,使用社交媒体在购买绿色产品方面并不有效。独创性/价值了解消费者购买绿色产品的角度对政策制定者、企业和营销人员至关重要,因为这有助于制定适当的战略来支持可持续经济增长。在这方面,这项研究对可持续消费和生产具有重要意义。此外,据作者所知,该研究首次在可持续经济背景下考察了消费者的绿色产品购买行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants
Purpose The purpose of the current study is to help remove the obstacles to sustainable production and consumption by revealing the determinants of green consumption behaviour, which is one of the precursors of sustainable economic growth. This study aims to expand the theory of planned behaviour (TPB) model and contribute to the relevant literature by investigating the factors of social media usage, social media marketing and digital marketing interactions that have not been investigated before in relation to green product purchasing behaviour. Design/methodology/approach This study examines the effect of the extended TPB model on consumers’ intention to buy green products in Turkey, which has a Middle Eastern culture and is a developing economy. In the study, data collected from 409 participants with the questionnaire method were analysed using SmartPLS 4.0 and IBM SPSS 26 statistical programs. Findings The study findings revealed that all the structural elements of TPB (attitude, subjective norms, personal behaviour controls) and social media marketing and digital marketing interactions contribute to consumers’ green product purchasing behaviour. The study findings also demonstrated that the use of social media is not effective in the purchasing of green products. Originality/value Understanding consumers’ perspective on purchasing green products is crucial for policymakers, businesses and marketers, as it helps formulate appropriate strategies to support sustainable economic growth. In this respect, this study has important implications for sustainable consumption and production. In addition, to the best of the authors’ knowledge, the study is the first to examine consumers’ green product purchasing behaviour in the context of sustainable economy.
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来源期刊
CiteScore
6.30
自引率
8.30%
发文量
35
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