刻板印象的形成

IF 0.5 Q4 COMMUNICATION

Journal of Asian Pacific Communication Pub Date : 2019-08-06 DOI:10.1075/JAPC.00032.ZHA

Yunying Zhang, Eun-Jeong Han, Phi Phuong Tran, Alexis S. Tan

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引用次数: 1

摘要

本研究旨在(1)研究目标人群的刻板印象内容，(2)检验在谁→说什么→在哪个渠道→对谁→有什么效果的传播框架下三个相互竞争的理论模型的预测能力(Lasswell, 1948)。对越南高中生和大学生(N = 291)的有目的抽样发现，他们对美国人总体上有积极的刻板印象，对黑人/非洲裔美国人既有积极的刻板印象，也有消极的刻板印象。在这三种理论模型中，沟通模型的预测力最强，其次是心理模型，然后是接触模型。讨论了本研究的理论意义和实际意义。

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Stereotype formation

The present study aims (1) to study stereotype contents of a target population, and (2) to test the predictive power of three contesting theoretical models in the communication framework of who→says what→in which channel→to whom→with what effect (Lasswell, 1948). A purposive sample of (N = 291) Vietnamese high school and college students found that they have positive stereotypes about Americans in general and a mix of positive and negative stereotypes about Black/African-Americans. Of the three theoretical models, the communication model had collectively the strongest predictors, followed by the psychological model, and then the contact model. Theoretical as well as practical implications of the study is discussed.

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来源期刊

Journal of Asian Pacific Communication COMMUNICATION-

CiteScore

1.40

自引率

14.30%

发文量

期刊介绍： The journal’s academic orientation is generalist, passionately committed to interdisciplinary approaches to language and communication studies in the Asian Pacific. Thematic issues of previously published issues of JAPC include Cross-Cultural Communications: Literature, Language, Ideas; Sociolinguistics in China; Japan Communication Issues; Mass Media in the Asian Pacific; Comic Art in Asia, Historical Literacy, and Political Roots; Communication Gains through Student Exchanges & Study Abroad; Language Issues in Malaysia; English Language Development in East Asia; The Teachings of Writing in the Pacific Basin; Language and Identity in Asia; The Economics of Language in the Asian Pacific.