难忘目的地当地食品消费体验与食品个性特征的跨文化多层次调查

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-05-04 DOI:10.1080/10548408.2023.2245423

Frank Badu‐Baiden, S. Kim, I. Wong

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引用次数: 0

摘要

摘要本研究采用多层次分析的方法考察了国际游客所感知的跨文化难忘的当地美食体验。在文献综述的基础上，提出了八个假设。共有925份调查问卷由前往欧洲或亚洲旅游的美国游客填写。这些国际游客与食物相关的人格特征显著影响了与新颖性、文化知识和风味相关的难忘食物体验。新食物偏好与难忘的食物体验呈正相关，而新食物恐惧症则呈负相关。研究发现，根据个人的性格特征，文化距离在产生令人难忘的积极食物体验方面起到促进或抑制作用。

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A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits

ABSTRACT This study examines cross-cultural memorable local food experiences as perceived by international tourists using multilevel analysis. Based on the literature review, eight hypotheses were developed. A total of 925 questionnaires were completed by US tourists who travelled to Europe or Asia. These international tourists’ food-related personality traits significantly affected memorable food experiences relating to novelty, cultural knowledge, and flavor. Food neophilia showed a positive relationship with memorable food experiences, whereas food neophobia showed a negative effect. It was found that cultural distance acts as a facilitator or an inhibitor in producing positive memorable food experiences, according to individuals’ personality traits.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.