Trilingual Blunders: Signboards, Social Media, and Transnational Sri Lankan Tamil Publics

In Sri Lanka all public signs are required by law to be in Sinhala, Tamil, and English. This article investigates the multiple, clashing ways that Sri Lankan Tamil speakers (Tamils and Muslims) living in-country and abroad interpret Tamil signage blunders in relation to the position of ethnic minorities in the postwar nation. I incorporate ethnographic interviews to examine how three Tamil speakers made sense of a signboard, displayed in several government buses in Colombo, in which the Tamil portion read “reserved for pregnant dogs” instead of “reserved for pregnant mothers.” I situate their responses in an account of the circulation of Tamil signage errors on Facebook. I argue that Tamil speakers’ disparate interpretations reflect contrasting semiotic ideologies concerning the intentionality of the blunders and the relationship between the posted signboard images and lived sociolinguistic practices (Keane 2003, 2018), which have implications for imagined postwar futures and transnational Tamil political activism.