人工智能时代的新闻受众:优化者、主流者和怀疑论者的感知和行为

IF 2.2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2022-12-26 DOI:10.1080/08838151.2022.2162901

Joon Soo Lim, Donghee Shin, Jun Zhang, Stephen Masiclat, Regina Luttrell, Dennis F. Kinsey

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引用次数: 1

摘要

本研究根据用户对新闻个性化服务的参与度对数字新闻用户进行了细分。在全国范围内随机抽取了1369名数字新闻用户进行了调查。通过潜在类别分析确定了三组:优化者，主流者和怀疑论者。优化者对服务的态度最有利，对新闻个性化的感知偶然性最高。怀疑论者表现出最不赞成的态度，并且感知到的偶然性最低。优化者是数字新闻平台最活跃的消费者，而怀疑论者在使用数字新闻服务方面落后。该研究讨论了这些群体之间的差异及其对新闻机构的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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News Audiences in the Age of Artificial Intelligence: Perceptions and Behaviors of Optimizers, Mainstreamers, and Skeptics

ABSTRACT This study segmented digital news users according to their engagement with news personalization services. A national survey of 1,369 randomly selected digital news users was conducted. Three groups were identified through latent class analysis: Optimizers, Mainstreamers, and Skeptics. Optimizers had the most favorable attitude toward the services and the highest perceived contingency of news personalization. Skeptics showed the least favorable attitude and had the lowest perceived contingency. Optimizers were the most active consumers of digital news platforms, whereas skeptics were lagging in using digital news services. The study discussed the differences between these groups and their implications on news organizations.

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.