企业社会责任真实性作为回购意愿的决定因素

IF 4.1 Q2 MANAGEMENT

Social Responsibility Journal Pub Date : 2023-01-27 DOI:10.1108/srj-02-2022-0077

Y. Hassan, Anuja Akhouri, A. D. Kodwani

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引用次数: 0

摘要

目的本研究旨在检验企业社会责任真实性及其与回购意愿之间的关系。在这样做的过程中，本研究还调查了感知社会责任（PCSR）和感知道德判断的中介作用。设计/方法/方法为了目前的研究目的，对262名印度工作专业人员进行了抽样调查。FindingsData分析显示，企业社会责任真实性显著预测了调查参与者的回购意愿。所研究的研究通过研究消费者重新购买产品或服务的潜在机制，对现有关于企业社会责任真实性的文献做出了重大贡献。独创性/价值对企业社会责任真实性的研究仍处于初级阶段。此外，在CSR真实性文献中，还没有对道德判断和PCSR动机等变量进行研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Corporate social responsibility authenticity as a determinant of repurchase intentions

Purpose This study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR (PCSR) and perceived moral judgement. Design/methodology/approach For the current research purpose, a sample of 262 Indian working professionals was surveyed. Findings Data analysis revealed that CSR authenticity significantly predicted the repurchase intentions of the survey participants. The studied research contributes significantly to the extant literature on CSR authenticity by studying the underlying mechanisms that make a consumer repurchase a product or service. Originality/value Research on CSR authenticity is still at a nascent stage. Furthermore, variables such as moral judgement and PCSR motives have not been studied in CSR authenticity literature.

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来源期刊

Social Responsibility Journal MANAGEMENT-

CiteScore

7.30

自引率

6.20%

发文量

期刊介绍： The Social Responsibility Journal, the official journal of the Social Responsibility Research Network, is interdisciplinary in its scope and encourages submissions from any discipline or any part of the world which addresses any element of the journal''s aims. The journal encompasses the full range of theoretical, methodological and substantive debates in the area of social responsibility. Contributions which address the link between different disciplines and / or implications for societal, organisational or individual behavior are especially encouraged. The journal publishes theoretical and empirical papers, speculative essays and review articles. The journal also publishes special themed issues under the guidance of a guest editor. Coverage: Accountability and accounting- Issues concerning sustainability- Economy and finance- Governance- Stakeholder interactions- Ecology and environment- Corporate activity and behaviour- Ethics and morality- Governmental and trans-governmental regulation- Globalisation and disintermediation- Individuals and corporate citizenship- Transparency and disclosure- Consumption and its consequences- Corporate and other forms of organization