品牌归属对资产价值的影响：以英国酒店为例

IF 2.1 Q2 URBAN STUDIES

Journal of Property Research Pub Date : 2022-09-13 DOI:10.1080/09599916.2022.2114925

R. Aroul, D. Hodari, G. Bianchi, Gwen Martignoni

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引用次数: 0

摘要

本文采用享乐定价方法，研究了2000年至2015年间英国400多家酒店的交易，以确定品牌对酒店市场价值的影响。在我们的样本中，我们最初发现酒店品牌与酒店价值呈负相关。然而，在控制内生性后，我们发现品牌隶属关系对酒店交易价值没有显著影响。这些结果表明，决定交易价值的是品牌酒店的特点，而不是品牌这一事实。据我们所知，这是第一批检验品牌对酒店价值影响的研究之一，也是第一批在比较品牌酒店和非品牌酒店的交易价值时考虑内生性作用的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The impact of brand affiliation on asset values: the case of UK hotels

ABSTRACT Using the hedonic pricing method, we study more than 400 hotel transactions in the United Kingdom between 2000 and 2015 to determine the impact of brands on hotel market values. We initially find that hotel brands are negatively associated with hotel values in our sample. However, after controlling for endogeneity, we find that brand affiliation produces no significant impact on hotel transaction values. These results suggest that it is the characteristics of branded hotels, rather than the fact of being branded, that determine the transaction values. To the best of our knowledge, this is one of the first studies to examine the impact of brands on hotel values, and the first to account for the role of endogeneity when comparing the transaction value of branded and unbranded hotels.

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来源期刊

Journal of Property Research URBAN STUDIES-

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： The Journal of Property Research is an international journal. The title reflects the expansion of research, particularly applied research, into property investment and development. The Journal of Property Research publishes papers in any area of real estate investment and development. These may be theoretical, empirical, case studies or critical literature surveys.