设计数字市场产品：数字风险投资如何应对世代数字技术与当前环境之间的紧张关系

IF 7 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Mis Quarterly Pub Date : 2022-09-01 DOI:10.25300/misq/2022/16026

J. Lehmann, J. Recker, Youngjin Yoo, Christoph Rosenkranz

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引用次数: 2

摘要

数字企业在设计新的数字市场产品时，必须应对一个关键的紧张局势，即体现在数字技术中或由数字技术实现的产品或服务。一方面，数字企业追求的愿景建立在通过数字技术提供的生成潜力可能实现的基础上；另一方面，他们面临着一个此时此地的环境，有现有的客户偏好、现有的法规和遗留技术。从设计的角度来看，我们追踪了德国金融服务业的六家独立数字企业在创建数字市场产品时是如何应对这种紧张局势的。我们的研究结果表明，数字企业制定了三种设计机制来解决紧张局势：界定技术范围、通过数字对象转换和探索解决方案空间。通过这些机制，数字企业在其通过市场产品逐渐实现的愿景与数字企业所处的环境之间构建了一个缓冲区——一个具有功能、物质和时间维度的缓冲区。

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Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Current Environment

Digital ventures must navigate a key tension as they design new digital market offerings—that is, products or services that are embodied in digital technologies or enabled by them. On the one hand, digital ventures pursue a vision that builds on what might be possible through the generative potential that digital technology offers; on the other hand, they face an environment in the here and now, with existing customer preferences, extant regulations, and legacy technology. Taking a designing view, we trace how six independent digital ventures in the German financial services industry dealt with this tension as they created their digital market offerings. Our findings suggest that digital ventures enact three designing mechanisms to resolve the tension: bounding the technology scope, transposing through digital objects, and probing the solution space. Through these mechanisms, digital ventures construct a buffer—one that has functional, material, and temporal dimensions—between the vision they gradually realize through their market offering and the here-and-now conditions of the environment that digital ventures enter.

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来源期刊

Mis Quarterly 工程技术-计算机：信息系统

CiteScore

13.30

自引率

4.10%

发文量

审稿时长

6-12 weeks

期刊介绍： Journal Name: MIS Quarterly Editorial Objective: The editorial objective of MIS Quarterly is focused on: Enhancing and communicating knowledge related to: Development of IT-based services Management of IT resources Use, impact, and economics of IT with managerial, organizational, and societal implications Addressing professional issues affecting the Information Systems (IS) field as a whole Key Focus Areas: Development of IT-based services Management of IT resources Use, impact, and economics of IT with managerial, organizational, and societal implications Professional issues affecting the IS field as a whole