游戏化对用户对移动应用忠诚度的影响

IF 1 4区心理学 Q4 PSYCHOLOGY, SOCIAL

Social Behavior and Personality Pub Date : 2023-05-02 DOI:10.2224/sbp.12178

Zemin Tian

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引用次数: 1

摘要

使用不同移动应用程序的竞争非常激烈。如何提高用户对移动应用的忠诚度是企业亟待解决的问题。游戏化已经成为吸引用户关注应用程序的重要手段。在这项研究中，357名参与者完成了一份问卷调查，评估了人机互动、人际互动、感知游戏性、用户忠诚度和对支付应用支付宝及其游戏的参与度。进行了结构方程建模，结果表明，人机互动和人际互动都促进了感知游戏性，这有助于提高用户忠诚度。最后，参与在感知游戏性和用户忠诚度之间的关系中发挥了积极作用。

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Influence of Gamification on User Loyalty Toward Mobile Applications

Competition for use of different mobile applications (apps) is intense. How to improve user loyalty to mobile apps is an urgent issue for enterprises to solve. Gamification has become an important means of attracting users' attention to apps. In this study 357 participants completed a questionnaire assessing human–computer interaction, interpersonal interaction, perceived playfulness, user loyalty, and involvement with reference to the payment app Alipay and the game within it, . Structural equation modeling was performed and the results showed that both human–computer interaction and interpersonal interaction promoted perceived playfulness, which contributed to user loyalty. Finally, involvement played a positive role in the relationship between perceived playfulness and user loyalty.

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来源期刊

Social Behavior and Personality PSYCHOLOGY, SOCIAL-

CiteScore

2.20

自引率

7.70%

发文量

117

期刊介绍： Social Behavior and Personality: an international journal publishes papers on all aspects of social, personality, and developmental psychology. The journal has successfully published the work of over 5,500 researchers and professionals, continuously for over 40 years. Now in its prime, the journal looks forward with enthusiasm to continued professional maturity and service to its readership and discipline.