绿色自我认同和自我协调在可持续食品消费行为中的作用

IF 0.9 Q3 ECONOMICS
Žaneta Gravelines, Jūratė Banytė, Aistė Dovalienė, Agnė Gadeikienė
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引用次数: 1

摘要

本文的目的是探讨绿色自我认同和与绿色食品的自我一致性在预测消费者可持续食品消费行为中的作用。先前的研究表明,个人的自我认同与产品消费之间存在关系。然而,在可持续粮食消费领域,这些关系并不明确。本研究对立陶宛837名受访者进行了抽样调查。研究结果证实,绿色自我认同和与绿色食品的一致性直接或间接地对随后的可持续食品消费行为产生了积极影响。这项研究的意义可以用来更好地理解绿色消费者行为,并通过建议促进可持续食品消费行为不仅应强调功能性好处,还应强调象征性好处,为营销人员和决策者提供有用的信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Role of Green Self-Identity and Self-Congruity in Sustainable Food Consumption Behaviour
The aim of this paper is to explore the role of green self-identity and self-congruity with green food products in predicting consumers’ sustainable food consumption behaviour. Previous research suggests that there is a relationship between individuals’ self-identity and the consumption of products. However, when it comes to the realm of sustainable food consumption, those relations are not unambiguous. This study employs a survey with a sample of 837 respondents in Lithuania. The findings confirm that green self-identity and self-congruity with green food products positively influence subsequent sustainable food consumption behaviour both directly and indirectly. The implications of this study can be used to better understand green consumer behaviour and provide useful information to marketers and policymakers by suggesting that the promotion of sustainable food consumption behaviour should highlight not only functional but symbolic benefits as well.
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来源期刊
CiteScore
1.60
自引率
0.00%
发文量
12
审稿时长
20 weeks
期刊介绍: The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.
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