Enhancement of Investors' Satisfaction on Industrial Zones of ThaiNguyen Province, Vietnam

The industrial zones play an important role in the socio-economic development of Thai Nguyen province. The authorities of the province and Industrial zone management are very interested in the evaluation of the investors' satisfaction in the industrial zones because this is an important information channel to help the province improve its investment environment and attract investors. This study analyzed and assessed the status of investment attraction policies and infrastructure characteristics of industrial zones by collecting and analyzing secondary data. In addition, the satisfaction of investors was analyzed and evaluated through data collection methods and data processing using SPSS 20.0 software. The research result shows that investors are basically satisfied with the Industrial Zones of Thai Nguyen province, especially in terms of Reliability, Assurance and Empathy of industrial zones. Some items in the scale Tangibles, Responsiveness have not yet been assessed at the satisfaction level but are Neutral level. Based on the status analysis, the study proposes a number of solutions to improve the investor satisfaction, contributing to the improvement of the provincial investment environment.