面向西方的窗口:探索20世纪60年代和70年代初南斯拉夫流行杂志的出现

IF 0.9 Q3 COMMUNICATION

Journal of Communication Inquiry Pub Date : 2022-02-23 DOI:10.1177/01968599221081120

D. Majstorović

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引用次数: 0

摘要

20世纪60年代是南斯拉夫最大的出版社Vjesnik的黄金时代，该公司投资于市场研究，以推出新的、成功的杂志，主要是模仿西方杂志。本文探讨了使其出现的因素，并认为它们是20世纪60年代南斯拉夫社会发生重大变化的产物。根据新闻理论、旅游业和消费主义的发展以及西方文化对南斯拉夫的影响，这些变化被确定为以下几点:向西方开放和工作时间的变化使旅游业和消费主义得以兴起;一个更自由的媒体政策，和自我管理的实施，使媒体资金的不同来源和新闻的专业化。主要目的是研究这些变化是如何从20世纪60年代和70年代初Vjesnik成功的杂志的发行和特点来促进Vjesnik的发展的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Windows Towards the West: Exploring the Emergence of Popular Magazines in Yugoslavia in the 1960s and Early 1970s

The 1960s were a golden age for Vjesnik, the largest publishing house in Yugoslavia, which invested in market research to launch new, successful issues, largely modeled on Western magazines. This paper explores the factors that enabled their emergence and argues they were the product of significant changes occurring in Yugoslav society in the 1960s. Building on the literature on press theory, the development of tourism and consumerism, and Western cultural influences in Yugoslavia, the changes are identified as the following: opening towards the West and changes in work time that enabled the rise of tourism and consumerism; a more liberal media policy, and the implementation of self-management that enabled different sources of media funding and the professionalization of journalism. The main goal is to examine how these changes spurred the development of Vjesnik in view of the launch and characteristics of its successful magazines in the 1960s and early 1970s.

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来源期刊

Journal of Communication Inquiry COMMUNICATION-

CiteScore

2.90

自引率

11.10%

发文量

期刊介绍： The Journal of Communication Inquiry emphasizes interdisciplinary inquiry into communication and mass communication phenomena within cultural and historical perspectives. Such perspectives imply that an understanding of these phenomena cannot arise soley out of a narrowly focused analysis. Rather, the approaches emphasize philosophical, evaluative, empirical, legal, historical, and/or critical inquiry into relationships between mass communication and society across time and culture. The Journal of Communication Inquiry is a forum for such investigations.