不确定时期对在线搜索结果的信任

IF 2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2022-10-20 DOI:10.1080/08838151.2022.2141242

Ashley M. Peterson, Andrew C. High, Raven Maragh-Lloyd, Ryan Stoldt, Brian Ekdale

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引用次数: 1

摘要

摘要本研究从信任的层次模型出发，考察了哪些因素会影响搜索结果的感知质量。参与者（N=256）对当前事件进行了搜索，并评估了他们收到的结果的质量，以及他们对技术的信任和对搜索主题的态度。与信任的分层模型一致，人们对技术的信任倾向与对搜索质量的更大感知相对应，尽管人们对谷歌搜索算法的信任产生的影响更强。总的来说，对技术层的越来越具体的评估有助于解释为什么人们对搜索结果的评估质量各不相同。

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Trust in Online Search Results During Uncertain Times

ABSTRACT Drawing from the layer model of trust, this study examines what factors influence the perceived quality of search results. Participants (N = 256) conducted searches about current events and evaluated the quality of the results they received along with their trust in technology and attitudes toward the search topic. Consistent with the layer model of trust, people’s propensity to trust technology corresponded with greater perceptions of search quality, though the effect through people’s belief in Google’s search algorithm was stronger. Overall, increasingly specific assessments of layers of technology help explain why people evaluate search results to vary in quality.

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.