西班牙安达卢西亚高尔夫球场用户忠诚度及未来意向分析

Q3 Social Sciences

European Journal of Government and Economics Pub Date : 2020-07-24 DOI:10.17979/ejge.2020.9.2.5841

Marcos Pradas García, M. Maciá-Andreu, Marta García-Tascón, A. Guerrero

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引用次数: 0

摘要

西班牙是欧洲高尔夫旅游目的地的领导者，安达卢西亚是该行业旅游业最多的地区，不仅促进了高尔夫行业的发展，还提高了整体收入的百分比。因此，在这些体育组织中，用户忠诚度和了解用户的未来意图至关重要。这项研究分析了安达卢西亚17个高尔夫球场的636名用户，其中男性73.43%，女性26.42%，平均年龄为50.2±15.6岁。结果显示，超过70%的用户会鼓励家人在高尔夫球场上打球，超过75%的用户会推荐家人去高尔夫球场打球。总之，这项研究强调了使用自适应工具的必要性，因为它是一种有效可靠的工具，可以指导用户所需的各个方面以及如何建立忠诚度。

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Analysis of loyalty and future intentions of the users of the golf courses in Andalusia, Spain

Spain is a European leader as a golf tourism destination, and Andalusia is the region that receives the most tourism in this sector, boosting not only the golf industry but also the percentage of income overall. Thus, user loyalty and knowing the future intentions of users is a matter of vital importance in these sports organizations. This study analyses 636 users of 17 golf courses in Andalusia –73.43% men and 26.42% women– and with an average age of 50.2 ± 15.6. The results show that more than 70% of users would encourage their families to play on the golf course and recommend it in more than 75% of them. In conclusion, this study emphasises the need for the use of the adapted tool, as it is a valid and reliable instrument that guides on the aspects demanded by the user as well as how to build loyalty.

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来源期刊

European Journal of Government and Economics Social Sciences-Public Administration

CiteScore

0.90

自引率

0.00%

发文量

审稿时长

14 weeks

期刊介绍： The European Journal of Government and Economics (EJGE) is an international academic journal for peer reviewed research on all aspects of government and economics. EJGE is particularly interested in current issues regarding the interrelationship between the fields of government and economics, from the influence of government on the economy (economic policy) to economic explanations of government (public choice). It is also particularly interested in questions directly or indirectly related to Europe.