Creative Self-efficacy Moderating the Relationship between Entrepreneurship Education Experiences and Innovative Behavior: Evidence from Tobacco Production

Objectives: The purpose of this study was to explore whether entrepreneurship education experiences related to innovative behavior and what a role of creative self-efficacy in the relationship evidence from tobacco production industry. Methods: We surveyed a sample of 230 young employees from tobacco production industry in China, a wide range of position, regarding their entrepreneurship education experiences, creative self-efficacy and innovative behavior. Creative self-efficacy and innovative behavior were measured by subjective and self-described questionnaires. Regression analyses and correlate analyses were used to test the hypotheses. Results: (1) Entrepreneurship education experiences can predict the young employees’ innovative behavior. (2) Creative self-efficacy moderates the positive relationship between entrepreneurship education experience and innovation behavior, and such relationship is stronger when creative self-efficacy is higher. Conclusion: The tobacco production is in urgent need of technological innovation, so how to improve employee innovation behavior is very important. The results of this paper provide some constructive opinion for the tobacco manufacturing enterprises to recruit new employees.