建筑环境对酿酒厂的影响

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2021-06-28 DOI:10.1080/15256480.2021.1938783

Marcelo Benetti Correa da Silva, Suélen Bebber, G. S. Milan, Thais Zimmermann Suzin, Helena Losekan Marcon, Deonir De Toni, Caroline Peccin Da Silva

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引用次数: 0

摘要

摘要本研究旨在分析巴西一家酿酒厂的建筑环境维度，即外观、舒适度、配置、功能，以及与客户满意度、服务质量和产品价格的关系。对客户进行调查，并使用探索性因素分析进行数据分析，以确定维度和相关属性，然后进行多元线性回归统计分析，以测试维度之间的关系。研究结果表明，功能和配置对服务质量和客户满意度有积极而显著的影响，而功能对产品价格有积极影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Built Environment Dimensions Impact at a Winery

ABSTRACT This research goal was to analyze the built environment dimensions, namely appearance, comfort, configuration, functionality, and the relationship with customer satisfaction, service quality, and product price at a winery in Brazil. A survey was applied to customers, and data analyses were performed using Exploratory Factor Analysis to identify the dimensions and related attributes, followed by Multiple Linear Regression statistical analysis to test the relationships among the dimensions. The findings demonstrate the positive and significant impact of functionality and configuration on service quality and customer satisfaction, whereas functionality positively impacted the product price.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.