Guidelines for Theory Development using Qualitative Research Approaches

Qualitative research has been criticised for not building a distinctive body of knowledge, leading to fewer publications and citations. In the light of this critique, this paper offers guidance on how qualitative researchers can contribute to developing a distinctive and cumulative body of knowledge, thereby attracting more attention to their research. In pursuit of this aim, there are four objectives addressed in this paper. The first objective is to explain the relevance and value of deductive qualitative approaches to theory building. Secondly, to illustrate how examining the maturation of a concept can help decide the appropriateness of a particular research approach. This paper explains how in their planning, researchers need to confirm their intention to contribute to theory development and to ensure that this is appropriate, given the stage of maturation of the concept to be investigated. The third objective is to offer guidance on the philosophical assumptions of the researcher and how to test research propositions. Therefore, it is advised that data collection and analysis should take place within a post-positivist paradigm, and that the field work should be designed and carried out with research propositions as a point of departure. The final research objective is to explain how the findings of a deductive qualitative study should be handled to demonstrate the contribution of the study to the body of knowledge. Here guidance is offered on the contextualisation and generalisation of research findings.