新冠肺炎背景下女企业家的学习经验

IF 3.1 Q2 BUSINESS
G. Afshan, Subhan Shahid, Muhammad Nawaz Tunio
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引用次数: 47

摘要

目的2019冠状病毒病大流行引发了常人无法想象的意外危机。它改变了日常生活和商业世界的秩序。在这种充满挑战的情况下,小企业的生存处于高风险之中。根据体验式学习理论,本文的目的是探讨女性在COVID-19大流行期间获得的创业学习,她们遇到的挑战以及采取的转型战略。为了探索巴基斯坦女企业家在2019冠状病毒病期间的生活经历和学习,研究人员采用了定性访谈设计。受访者报告了他们对COVID-19对其业务的影响以及从这场危机中获得的创业经验。研究结果表明,在2019冠状病毒病期间,女性企业家的新学习带来了新的知识。从手工商业交易和金融交易到虚拟交易和在线交易的转变是新学习的补充。此外,该分析还深入了解了女企业家面临的挑战、采取的战略以及从2019冠状病毒病中吸取的教训。从生活中学到的教训表明,在危机期间,技术技能及其业务运作的重要性。本研究的局限性/启示本研究的背景非常具体,本研究的局限性为研究提供了新的途径,可以从不同的角度扩展研究。首先,对在巴基斯坦郊区城市经营企业的女企业家进行了访谈,在那里的研究可以扩大到包括男性和女性在内的比较研究,这可以揭示新的方面。其次,本研究是在巴基斯坦信德省的郊区进行的,这可以扩展到该国的其他地区,因为巴基斯坦是多元文化和多语言的国家,一般来说,这为创业活动提供了不同的性别特定因素,但在Covid-19的情况下,存在很大的差异和社会分层。第三,本研究可以推广到其他发展中国家或发达国家或进行比较研究,可以提供一种新的知识风味。实际意义该研究的发现对企业家、社会和政府几乎没有什么启示。尽管这场大流行病危机对健康和生活方式活动造成了毁灭性的影响,但总有一线希望通过创新方法来实现创业愿望并为社区服务。因此,鼓励企业家通过其可持续的产品和服务为更大的利益对经济作出贡献,作为社会的一部分。还需要一些社会政策找到创业的方式来应对COVID-19危机,为社会整合价值共同创造(Ratten, 2020b)。政府和社会也应进行干预并发挥作用,鼓励妇女企业家感到获得权力的感觉,为家庭收入作出贡献,减轻贫穷,创造就业机会和帮助经济增长。原创性/价值本研究的独特贡献和起源在于探讨发展中国家(巴基斯坦)女企业家与新冠肺炎相关的创业学习经验。此外,本研究还拓展了体验学习理论在新冠疫情期间的见解,从理论上为体验学习理论的发展做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Learning experiences of women entrepreneurs amidst COVID-19
Purpose COVID-19 pandemic triggered unexpected crises, which were beyond the imaginations of a common man. It changed the order of routine life and the business world. In this challenging condition, the survival of the small business was at high risk. Following experiential learning theory, the purpose of this paper is to explore women's entrepreneurial learning obtained during the COVID-19 pandemic, the challenges experienced by them and strategies undertaken to transform businesses. Design/methodology/approach To explore Pakistani women entrepreneurs' lived experiences and learning during the COVID-19, researchers used a qualitative interview design. The interviewees reported their experiences about the effects of COVID-19 on their business and entrepreneurial learning from such a crisis. Findings The findings of the study indicate new fractions of knowledge from the novel learning of the female entrepreneurs throughout the experience of the COVID-19. The transformation from manual business dealings and financial transactions to virtual dealing and the online transaction was the addition of novel learning. Furthermore, the analysis provides insights into the challenges experienced by women entrepreneurs, strategies undertaken and lessons learned from COVID-19. The life lessons learned showed the importance of technical skills and their business operations during the crisis. Research limitations/implications This study is very specific in its context and limitations of this study offers new avenue for research to extend study in different perspectives. First, interviews were conducted from women entrepreneurs running businesses in sub-urban cities of Pakistan, where study can be extended to include both male and female in a comparative study which can expose new dimensions. Second, this study is conducted in the sub-urban areas of the Sindh province of Pakistan, which can be extended to other areas of the country because Pakistan is multicultural and multilingual, which offer different gender specific factors for entrepreneurial activities in general terms but in case of the Covid-19 situation, there exists great variations and social stratifications. Third, this study can be extended to other developing or developed countries or comparative study can provide a new flavor of knowledge. Practical implications The study's finding offers few implications for the entrepreneurs, societies and government at large. Although the pandemic crisis has had devastating effects on health and lifestyle activities, there is always a ray of coming to innovative approaches to fulfill the entrepreneurial desires and serve the community. Thus, entrepreneurs are encouraged to contribute to the economy as a part of society through their sustainable products and services for the greater good. There is also a need for some social policies to find entrepreneurial ways to deal with the COVID-19 crisis that integrates value co-creation for society (Ratten, 2020b). Government and society should also intervene and play their role to encourage women entrepreneurs to feel a sense of empowerment, contribute to family income, alleviate poverty, create jobs and help in economic growth. Originality/value This study's unique contribution and origin are to explore the COVID-19-related entrepreneurial learning experiences of women entrepreneurs in a developing country (Pakistan). Moreover, this study theoretically contributes to the development of experiential learning theory by expanding its insights during COVID-19.
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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
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