虚拟现实能吸引游客吗?虚拟现实旅游广告中存在感对消费者反应的中介作用

IF 6.3 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Wai Han Lo, K. Cheng
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引用次数: 43

摘要

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Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising
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来源期刊
Information Technology & Tourism
Information Technology & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
18.10
自引率
5.40%
发文量
22
期刊介绍: Information Technology & Tourism stands as the pioneer interdisciplinary journal dedicated to exploring the essence and impact of digital technology in tourism, travel, and hospitality. It delves into challenges emerging at the crossroads of IT and the domains of tourism, travel, and hospitality, embracing perspectives from both technical and social sciences. The journal covers a broad spectrum of topics, including but not limited to the development, adoption, use, management, and governance of digital technology. It supports both theory-focused research and studies with direct relevance to the industry.
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