美国东南部一所大学学生的社交媒体使用与流感信念、风险认知和行为意图

Jingjing Yin, Pei-Ling Tseng, K. Zerbo, Z. Tse, L. Ross, I. C. Fung
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引用次数: 2

摘要

背景:记录社交媒体在大学生健康信息检索中的使用情况;并了解通过社交媒体检索美国疾病控制与预防中心流感信息的参与者的信念、风险认知和行为意图。方法:我们在2015年春季对美国东南部一所大学的学生进行了一项在线调查。这项调查是自我管理的,每个入学学生都收到了至少一次电子邀请。结果:共有930名学生完成了在线调查。大多数参与者(n=905,97.3%)报告称,他们在过去12个月内使用过社交网站。然而,只有三分之一(n=317,34.1%)的人报告说,他们使用社交网站阅读美国疾病控制与预防中心的健康信息或信息。近五分之一的参与者(n=172,18.5%)报告在2014-15流感季节阅读了美国疾病控制与预防中心的流感信息。在2014-15流感季节(N=153)美国疾病控制与预防中心流感信息的读者中,77人(50.99%)报告说,他们很可能在未来12个月内接种流感疫苗。女性的风险认知和行为意向比男性更强。与白人相比,黑人/非裔美国人报告了更多与流感相关的负面信念和较弱的风险认知。结论:虽然社交媒体在美国东南部大学生中的渗透率很高,但只有少数调查参与者通过社交媒体检索到美国疾病控制与预防中心的流感信息。在这些人中,大约一半的人报告说他们打算接种流感疫苗。需要进一步的研究来提高美国疾病控制与预防中心社交媒体在大学生中的渗透率。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Media Usage and Influenza Beliefs, Risk Perceptions and Behavioral Intentions Among Students at a University in Southeastern US
Background: To document social media usage for the retrieval of health information among college students; and to understand the beliefs, risk perceptions and behavioral intentions among participants who retrieved CDC influenza information via social media. Methods: We conducted an online survey to a convenience sample of students at a university in Southeastern United States during Spring 2015. The survey was self-administered and every matriculating student received an electronic invitation to participate at least once. Results: A total of 930 students completed the online survey. Most participants (n=905, 97.3%) reported that they had used a social networking site in the previous 12 months. However, only one-third (n=317, 34.1%) reported that they used social networking sites to read CDC health information or messages. Nearly one-fifth of participants (n=172, 18.5%) reported reading CDC influenza information during the 2014-15 influenza season. Among the subset of readers of CDC influenza information during the 2014-15 influenza season (N=153), 77 (50.99%) reported that it was likely they would get the influenza vaccine in the next 12 months. Women reported stronger risk perceptions and behavioral intentions than men. Blacks/African Americans reported more negative influenza-related beliefs and weaker risk perceptions compared to Whites. Conclusions: While social media penetration is high among university students in Southeastern US, only a minority of survey participants retrieved CDC influenza information via social media. Among these individuals, about half reported that they intended to vaccinate against influenza. Further research is needed to enhance CDC social media penetration among college students.
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