交互式移动应用对客人酒店使用意愿的影响:自我解释的调节作用

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2022-03-27 DOI:10.1080/15256480.2022.2055694

Jiyoung Hwang, Sungsik Yoon, M. Lee

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引用次数: 0

摘要

摘要:本文研究了交互式移动应用程序在有用性、易用性和享受方面对消费者在酒店使用意图的影响。研究还包括自我建构的调节作用。以201份有效问卷为样本，采用验证性因子分析和结构方程模型对提出的研究模型进行检验。结果表明，酒店客人的认知、态度和行为意图之间存在显著的正相关关系。此外，调节作用检验证实，自我解释对感知有用性和态度以及感知易用性和态度两种关系具有显著的调节作用。这些发现使酒店移动应用程序在住宿行业的实际应用成为可能，酒店运营商可以向消费者提供先进的优质服务。这项研究通过提出如何调整交互式移动技术来增强消费者体验并为他们的业务带来好处，为住宿行业做出了贡献。

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The Impact of Interactive Mobile Applications on Guests’ Intention to Use in Hotel: The Moderating Role of Self-Construal

ABSTRACT This paper examined the impact of interactive mobile applications regarding usefulness, ease to use, and enjoyment on consumers’ intentions used in hotels. The study also included the moderating role of self-construal. Confirmatory factor analysis and structural equation modeling were applied to test the proposed research model using a sample of 201 valid questionnaires. The results indicated significant positive relationships among hotel guests’ perceptions, attitudes, and behavioral intentions. Moreover, the moderating role test verified that self-construal has significant moderating interaction for two relationships: perceived usefulness and attitude, along with perceived ease of use and attitude. The findings enable practical usage of hotel mobile applications in the lodging industry, where hotel operators could offer advanced quality service to their consumers. This study contributes to the lodging industry by proposing how interactive mobile technology can be adapted to enhance consumers’ experiences and suggest benefits for their businesses.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.