The Impact of Interactive Mobile Applications on Guests’ Intention to Use in Hotel: The Moderating Role of Self-Construal

ABSTRACT This paper examined the impact of interactive mobile applications regarding usefulness, ease to use, and enjoyment on consumers’ intentions used in hotels. The study also included the moderating role of self-construal. Confirmatory factor analysis and structural equation modeling were applied to test the proposed research model using a sample of 201 valid questionnaires. The results indicated significant positive relationships among hotel guests’ perceptions, attitudes, and behavioral intentions. Moreover, the moderating role test verified that self-construal has significant moderating interaction for two relationships: perceived usefulness and attitude, along with perceived ease of use and attitude. The findings enable practical usage of hotel mobile applications in the lodging industry, where hotel operators could offer advanced quality service to their consumers. This study contributes to the lodging industry by proposing how interactive mobile technology can be adapted to enhance consumers’ experiences and suggest benefits for their businesses.