合作网络在葡萄牙精酿啤酒业务中的作用:合作创业的视角

IF 1.2 Q4 MANAGEMENT
P. Costa, Mário Franco
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引用次数: 0

摘要

从合作创业的角度来看,本研究旨在了解精酿啤酒厂合作网络的运作。为此,采用了定性方法,更具体地说,采用了案例研究方法。这里研究的案例是葡萄牙波尔图地区的一个精酿啤酒网络。数据收集是通过文献分析、社交网络和对所选网络中各种人的半结构化采访进行的。内容分析得出的结论是,在这种类型的合作网络中,参与者不仅是微型酿酒商,还包括卖家(酒吧老板)、消费者和传播者。经验证据表明,这种类型的网络是这些参与者的核心,因为他们将其作为获取知识的支持以及广告和社交的平台。这种合作网络对业务发展也至关重要,归属感对所有参与者来说都非常重要。本研究有助于了解合作网络在精酿啤酒业务中的作用,确定原因、成功因素以及在这种网络中可以实现的优势/效益。还提出了一个理论框架,作为其他地理环境中这类网络的基准。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The role of cooperation networks in the craft beer business in Portugal: A collaborative entrepreneurship perspective
From a collaborative entrepreneurship perspective, this study aims to understand the functioning of craft breweries’ cooperation networks. To this end, a qualitative approach was adopted, and more specifically, the case study method. The case studied here is a craft beer network in the region of Porto, Portugal. Data collection was through documentary analysis, social networks and semi-structured interviews with various people belonging to the selected network. Content analysis led to the conclusion that in this type of cooperation network, the actors involved are not only the micro-brewers, but also sellers (bar owners), consumers and disseminators. The empirical evidence shows that this type of network is central to these actors since they use it as a support to gain knowledge and as a platform for advertising and socializing. This cooperation network is also essential for business development and the feeling of belonging is very important for all involved. This study contributes to understanding how cooperation networks function in the craft beer business, identifying the reasons, success factors and advantages/benefits that can be achieved in this type of network. A theoretical framework is also proposed as a benchmark for this type of network in other geographical contexts.
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来源期刊
CiteScore
2.60
自引率
33.30%
发文量
18
期刊介绍: Journal of General Management is quarterly peer reviewed journal, with a mission to provide thought leadership by publishing articles on managerial practices with organisation-wide or cross-functional implications. We seek original theoretical and practical insights into general management in all types of organisations.
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