新冠肺炎疫情是否加速了印尼中小微企业的数字化转型?

IF 0.2 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY
V. Gaffar, T. Koeswandi, U. Suhud
{"title":"新冠肺炎疫情是否加速了印尼中小微企业的数字化转型?","authors":"V. Gaffar, T. Koeswandi, U. Suhud","doi":"10.51936/tip.59.3.729-744","DOIUrl":null,"url":null,"abstract":"This article examines the condition of Indonesia’s Micro, Small and Medium-sized Enterprises (MSMEs) during the COVID-19 pandemic, particularly with respect to carrying out a digital transformation, and whether the COVID-19 pandemic has forced them to accelerate this transformation. This study found that Micro, Small and Medium-sized Enterprises – MSMEs during COVID-19 have been in an unstable state due to the impact of the restrictions imposed by COVID-19related policies. Nevertheless, MSMEs have been supported by the government, academics, and digital media in efforts to revive and accelerate the digital transformation with a view to surviving. The use of social media has helped MSMEs’ programmes and services optimise their business performance. Job simplification was introduced to more efficiently create and reach a broader range of consumers by doing promotion, service delivery, accessing media and cooperating with third parties. The speed at which the digital transformation has occurred is reflected in an improvement in MSMEs’ entrepreneurial skills and competencies. Keywords: Digital transformation; MSME; Social Media; COVID-19 pandemic","PeriodicalId":44389,"journal":{"name":"TEORIJA IN PRAKSA","volume":null,"pages":null},"PeriodicalIF":0.2000,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"HAS THE COVID-19 PANDEMIC ACCELERATED THE DIGITAL TRANSFORMATION OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN INDONESIA?\",\"authors\":\"V. Gaffar, T. Koeswandi, U. Suhud\",\"doi\":\"10.51936/tip.59.3.729-744\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article examines the condition of Indonesia’s Micro, Small and Medium-sized Enterprises (MSMEs) during the COVID-19 pandemic, particularly with respect to carrying out a digital transformation, and whether the COVID-19 pandemic has forced them to accelerate this transformation. This study found that Micro, Small and Medium-sized Enterprises – MSMEs during COVID-19 have been in an unstable state due to the impact of the restrictions imposed by COVID-19related policies. Nevertheless, MSMEs have been supported by the government, academics, and digital media in efforts to revive and accelerate the digital transformation with a view to surviving. The use of social media has helped MSMEs’ programmes and services optimise their business performance. Job simplification was introduced to more efficiently create and reach a broader range of consumers by doing promotion, service delivery, accessing media and cooperating with third parties. The speed at which the digital transformation has occurred is reflected in an improvement in MSMEs’ entrepreneurial skills and competencies. Keywords: Digital transformation; MSME; Social Media; COVID-19 pandemic\",\"PeriodicalId\":44389,\"journal\":{\"name\":\"TEORIJA IN PRAKSA\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.2000,\"publicationDate\":\"2022-11-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"TEORIJA IN PRAKSA\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51936/tip.59.3.729-744\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"SOCIAL SCIENCES, INTERDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"TEORIJA IN PRAKSA","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51936/tip.59.3.729-744","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
引用次数: 2

摘要

本文考察了2019冠状病毒病大流行期间印度尼西亚中小微企业(MSMEs)的状况,特别是在进行数字化转型方面,以及2019冠状病毒病大流行是否迫使它们加速这一转型。本研究发现,受新冠疫情相关政策限制的影响,中小微企业(MSMEs)在新冠疫情期间处于不稳定状态。然而,中小微企业得到了政府、学术界和数字媒体的支持,努力恢复和加速数字化转型,以期生存。社交媒体的使用帮助中小微企业的项目和服务优化了他们的业务绩效。简化工作,通过推广、服务、媒体接入、第三方合作等方式,更高效地创造和触及更广泛的消费者群体。数字化转型的速度反映在中小微企业创业技能和能力的提高上。关键词:数字化转型;MSME;社交媒体;COVID-19大流行
本文章由计算机程序翻译,如有差异,请以英文原文为准。
HAS THE COVID-19 PANDEMIC ACCELERATED THE DIGITAL TRANSFORMATION OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN INDONESIA?
This article examines the condition of Indonesia’s Micro, Small and Medium-sized Enterprises (MSMEs) during the COVID-19 pandemic, particularly with respect to carrying out a digital transformation, and whether the COVID-19 pandemic has forced them to accelerate this transformation. This study found that Micro, Small and Medium-sized Enterprises – MSMEs during COVID-19 have been in an unstable state due to the impact of the restrictions imposed by COVID-19related policies. Nevertheless, MSMEs have been supported by the government, academics, and digital media in efforts to revive and accelerate the digital transformation with a view to surviving. The use of social media has helped MSMEs’ programmes and services optimise their business performance. Job simplification was introduced to more efficiently create and reach a broader range of consumers by doing promotion, service delivery, accessing media and cooperating with third parties. The speed at which the digital transformation has occurred is reflected in an improvement in MSMEs’ entrepreneurial skills and competencies. Keywords: Digital transformation; MSME; Social Media; COVID-19 pandemic
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
TEORIJA IN PRAKSA
TEORIJA IN PRAKSA SOCIAL SCIENCES, INTERDISCIPLINARY-
CiteScore
0.80
自引率
25.00%
发文量
43
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信