新闻获取的改变，期望的改变?瑞士的年轻社交媒体用户如何评价新闻的功能和质量

IF 4.1 1区社会学 Q1 COMMUNICATION

International Journal of Press-Politics Pub Date : 2022-01-24 DOI:10.1177/19401612211072787

Lisa Schwaiger, Daniel Vogler, Mark Eisenegger

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引用次数: 10

摘要

网络媒体环境改变了年轻人获取新闻的方式。尽管对这个话题进行了大量研究，但那些背弃传统新闻媒体的年轻人对新闻的期望仍然不明确。我们使用一种新颖的多方法定性在线研究设计来调查瑞士年轻人对新闻的感知质量、功能和期望，这些年轻人将社交媒体作为他们的主要新闻来源，很少消费传统媒体。2020年5月，19名年龄在20至25岁之间、具有不同教育水平的年轻人参加了我们的研究。我们的研究结果表明，尽管参与者只是偶尔使用传统的新闻媒体渠道，但他们仍然认为新闻新闻是相关的，并欣赏专业新闻的质量标准，如真实性和真实性（Swart 2021b）。在新闻的功能中，参与者强调了社交性和认同性。因此，新闻交流和讨论在线上和离线下都具有很高的相关性。此外，参与者对自己和同龄人感兴趣的动员性话题的新闻表现出高度的亲和力，并激励他们更积极地参与新闻。根据与会者的说法，新闻应该准备得有吸引力，比如视听格式，易于理解并融入日常生活。参与者还表示，他们更喜欢在一个平台内消费来自不同媒体品牌的新闻文章。我们的研究为使用创新的在线工具进行全面的定性研究勾勒出了一条富有成效的道路。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Change in News Access, Change in Expectations? How Young Social Media Users in Switzerland Evaluate the Functions and Quality of News

Online media environments have changed the way young people access news. Despite much research on the topic, the expectations of journalistic news by young adults who have turned their back on traditional news media remain unclear. We use a novel multimethod qualitative online study design to investigate the perceived quality, functions, and expectations toward journalistic news of young adults in Switzerland who use social media as their main source for news and rarely consume traditional media. Nineteen young adults between 20 and 25 years of age with different educational levels participated in our study in May 2020. Our results show that even though the participants only occasionally use traditional news media channels, they still consider journalistic news relevant and appreciate quality standards of professional journalism such as actuality and veracity (Swart 2021b). Among the functions of news, the participants highlighted sociability and identification. Exchange and discussion of news are, thus, of high relevance online but also offline. Also, the participants show a high affinity toward news on mobilizing topics, which are of interest to themselves and their peers, and motivate them to engage with news more intensely. According to the participants, news should be attractively prepared, such as with audiovisual formats and easy to understand and integrate into everyday life. The participants also expressed a preference to consume news articles from different media brands within a single platform. Our study outlines a fruitful path for comprehensive qualitative research with innovative online tools.

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来源期刊

International Journal of Press-Politics Multiple-

CiteScore

12.10

自引率

8.30%

发文量

期刊介绍： The International Journal of Press/Politics is an interdisciplinary journal for the analysis and discussion of the role of the press and politics in a globalized world. The Journal is interested in theoretical and empirical research on the linkages between the news media and political processes and actors. Special attention is given to the following subjects: the press and political institutions (e.g. the state, government, political parties, social movements, unions, interest groups, business), the politics of media coverage of social and cultural issues (e.g. race, language, health, environment, gender, nationhood, migration, labor), the dynamics and effects of political communication.