英国王室在instagram上的自我视觉展示

IF 1.5 Q1 CULTURAL STUDIES

Journal for Cultural Research Pub Date : 2023-01-02 DOI:10.1080/14797585.2023.2194550

S. Parmelee, C. Greer

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引用次数: 0

摘要

摘要几个世纪以来，英国王室一直是书籍、文章、广播媒体和数字通信的主题。社交媒体平台的加入进一步增加了王室的关注度。这家人的每个官方社交媒体网站都在世界各地拥有大量粉丝。本研究使用戈夫曼的《自我展示》来定性地研究当前英国王室是如何通过其官方Instagram账户在视觉上描绘自己的。通过对社交平台上两年帖子的分析，我们可以一窥这个家庭是如何通过一个非常受欢迎的社交媒体平台来维护自己的形象的。结果表明，三个主要主题的存在：女王作为君主的首领，尊敬过去，和工作的皇室。这项研究为理解视觉在传达王室信息方面的重要性提供了一种手段。

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Visual presentation of self by the British royal family on instagram

ABSTRACT For centuries, the British royal family has been the subject of books, articles, broadcast media, and digital communication. The addition of social media platforms has further increased the attention of the royals. Each of the family’s official social media sites have large numbers of followers around the world. The present study uses Goffman’s Presentation of Self to qualitatively examine how the current British royal family portrays itself visually via its official Instagram account. An analysis of two years of posts on the social platform provides a glimpse of how the family works to maintain its image through a highly popular social media platform. Results indicated the presence of three main themes: Queen as the Head of the Monarchy, Honoring the Past, and The Working Royalty. This study offers a means of understanding the importance of visuals in conveying the royal family.

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来源期刊

Journal for Cultural Research CULTURAL STUDIES-

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： JouJournal for Cultural Research is an international journal, based in Lancaster University"s Institute for Cultural Research. It is interested in essays concerned with the conjuncture between culture and the many domains and practices in relation to which it is usually defined, including, for example, media, politics, technology, economics, society, art and the sacred. Culture is no longer, if it ever was, singular. It denotes a shifting multiplicity of signifying practices and value systems that provide a potentially infinite resource of academic critique, investigation and ethnographic or market research into cultural difference, cultural autonomy, cultural emancipation and the cultural aspects of power.