Easy and plain languages as special cases of linguistic tailoring and standard language varieties

Abstract This article aims to introduce new insights to further the understanding of easy language (EL) and plain language (PL) as examples of tailored language and place them within a broader context of linguistic varieties. We examine EL and PL in relation to standard language, and we consider the degree of conscious effort required in tailoring and the compliance with the codified norms of standard language. Both EL and PL are used in asymmetric communication: PL to mediate between specialists and the general public and EL in communication with people with language barriers. We argue that while these varieties have similar purposes and methods, they also have significant differences; for example, the tailoring moves in opposite directions, as PL seeks general comprehensibility and EL aims to reach special and vulnerable groups. The differences between PL and EL are primarily linked to social prestige and the potential risk of stigma related to their use.