Responsabilidad social universitaria “una aproximación desde la percepción de la colectividad académica”

espanolEl presente articulo, se deriva de un proceso investigativo cuyo proposito consistio en obtener un acercamiento al significado de responsabilidad social universitaria (RSU) percibido por parte de sus grupos de interes, especialmente, de los clientes internos. Se considero pertinente la utilizacion de un estudio de tipo descriptivo bajo un enfoque cualitativo. Descriptivo porque se determinaron los elementos que conforman la responsabilidad social universitaria, y cualitativo, porque contrasto las percepciones mas relevantes que se prescribieron en la investigacion. Luego de conocer la acepcion de RSU en una poblacion academica se concluyo que las universidades, antes de adelantar practicas de responsabilidad social hacia afuera, primeramente, se deben revisar si este concepto se esta aplicando correctamente. EnglishThis paper is derived from an investigative process whose purpose was to obtain an approach to the meaning of university social responsibility (USR) perceived by its stakeholders, especially domestic customers. The utilization of a descriptive study of a qualitative approach was considered appropriate; descriptive due to the elements of university social responsibility, and qualitative because it contrasted the most important insights that were prescribed in the investigation. After knowing the meaning of RSU in an academic population, it was concluded that universities before advancing social responsibility practices out, first, they should check whether this concept is being applied correctly. university social responsibility; corporate social responsibility; stakeholders; internal customers