道德、信任和共同价值观在创造忠诚中的作用:来自摩洛哥大学的经验证据™

IF 2.1 Q4 Economics, Econometrics and Finance
Zakaria Nejjari, Hanane Aamoum
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引用次数: 3

摘要

目的:本研究探讨道德、共同价值观、大学形象和信任作为学生忠诚的因素。这项调查是为了发现影响忠诚度的方面。学生忠诚因素之前也有研究,但大部分研究只涵盖了主要的忠诚因素,如共同价值观、信任和大学形象,而忽视了大学道德作为学生忠诚的决定因素。研究方法-本研究基本上是使用调查研究方法的定量研究。通过探索性因子分析和结构方程模型(SEM),利用AMOS对信息进行评估。研究结果显示,大学的形象、毕业生的道德和共同的价值观如何积极影响信任,从而影响忠诚度。研究的局限性- -关于研究的局限性也会改变未来的研究方向,首先必须指出,研究人口的地理限制仅限于三所摩洛哥大学。实际意义-教育提供者可以利用这些发现来了解增加忠诚度的因素,并分配资源来改善影响学生信任的决定因素,从而增加学习者的忠诚度。独创性/价值——这项研究提供了关于维持大学与毕业生关系的创新知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE ROLE OF ETHICS, TRUST, AND SHARED VALUES IN THE CREATION OF LOYALTY: EMPIRICAL EVIDENCE FROM THE MOROCCAN UNIVERSITY™
Purpose – This research discussed ethics, shared values, university image, and trust as factors of student loyalty. This investigation is performed to discover aspects that influence loyalty. Student loyalty factors were previously researched, but the bulk of the research covered only major loyalty factors such as shared values, trust and university image, but overlooked university ethics as a student loyalty determinant. Research methodology – This study is fundamentally a quantitative study using the methodology of survey research. The information is evaluated using AMOS by means of exploratory factor analysis and structural equation modelling (SEM). Findings – The results show how the image of the university, the ethics and the shared values of the graduates positively influence the trust, which affects loyalty. Research limitations – Regarding the limitations of the study which also reconfigure lines of future research, it is important to note, in the first place, the geographical restriction of the population under study to three Moroccan universities. Practical implications – Educational providers can use the findings to know what increase the loyalty and allocate resources to improve the determinants that affect the trust of the students, thus increasing the allegiance of the learners. Originality/Value – This research provides innovative knowledge regarding the maintenance of the university’s relations with its graduates.
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来源期刊
CiteScore
0.30
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