The Relationship between Content Used, Time Spent and Cyberbullying on Social Media with Social Skills

Based on the past research, there are still limited studies in proving content used on social media, time spent on social media, cyberbullying contributes to the social skills that are deemed unimportant and irrelevant in Malaysia. Therefore, this study is intended to show the variables do have a relationship with one another, determining each of the objectives in this research is proven right. This study applied the Theory of Planned Behaviour as the main theory to fortify and take the relationships at a greater distance between each variable. Quantitative methods were applied in this study and data were collected through the distribution of questionnaires to 181 respondents who were students at Kolej Universiti Poly-Tech MARA pursuing a Diploma in Corporate Communication. Besides, the findings showed a significant relationship between content used on social media, time spent on social media, cyberbullying to behaviour, and the reaction of an individual. Established evidence between variables that are, content used on social media, time spent on social media and cyberbullying is affecting behaviour and reaction of an individual. Hence, this study assisted the field of communication through the establishment of a more comprehensive variable related to the behaviour and reaction of an individual and supported to Planned Behavior Theory.