公司如何学会作为一个具有创造性、适应性和“活”的企业来运作

Q4 Business, Management and Accounting

Strategy and Leadership Pub Date : 2021-02-15 DOI:10.1108/SL-01-2021-0009

V. Ramaswamy, M. Pieters

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引用次数: 5

摘要

作者预计，在后covid时代，高度互联和相互依存的世界中，所有企业都将不可避免地成为共同创造的“活”企业——通过与所有利益相关者的体验式互动有目的地学习和适应的组织。设计/方法论/方法:规划企业需要如何开发“体验参与的平台化影响生态系统”(PIEEE)。这些数字平台汇集了当前第四次工业革命的五个关键方面——数字技术平台、活动影响、体验个性化、服务生态系统和参与流程。研究发现，工业4.0企业现在管理着一个基于软件的价值链，必须不断学习和调整其产品，以满足个人在众多互动体验中不断增长的期望。实际意义微软的云端医疗保健和Signify的平台以前所未有的方式改变了个人体验的价值。原创性/价值本文设想在不久的将来，最成功的公司与客户、合作伙伴和各种利益相关者在数字平台上开展业务，这些平台具有很强的互动性、适应性和响应性，将其描述为共同创造的“生活”系统并不夸张。

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How companies can learn to operate as co-creational, adaptive, “living” enterprises

PurposeThe authors anticipate that in a post-COVID, hyper-connected and interdependent world, all businesses will inevitably have to become co-creational “living” enterprises -- organizations that purposefully learn and adapt through experiential interactions with all stakeholders.Design/methodology/approachMaps out how enterprises will need to develop “Platformized Impact Ecosystems of Engagements of Experiences” (PIEEE). These are digital platforms that bring together five key facets of the current fourth industrial revolution -- digital technology platforms, impacts of activities, experience personalization, service ecosystems and flows of engagementsFindingsIndustry 4.0 enterprises now manage a software-based value chain that must constantly learn and adapt its offerings to meet the rising expectations of individuals as they navigate through a multitude of interactive experiences.Practical implicationsMicrosoft's Health Care in the Cloud and Signify's platforms transform value for stakeholding individuals’ experiences in ways that were never possible before.Originality/valueThis article imagines a not-too-distant future in which the most successful companies conduct business with customers, partners and a variety of stakeholders on digital platforms that are so interactive, adaptive and responsive that it’s not hyperbole to describe them as co-creative “living” systems.

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来源期刊

Strategy and Leadership Business, Management and Accounting-Strategy and Management

CiteScore

1.20

自引率

0.00%

发文量

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