以三个品牌为例解构Facebook的营销模式

Q3 Social Sciences
Informatologia Pub Date : 2021-02-08 DOI:10.32914/I.54.1-2.5
V. Kucis, Slobodan Hadžić, Darja Kupinić Guščić
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引用次数: 0

摘要

本文作者展示了对商业品牌运营的Facebook活动进行桌面研究和内容分析的结果。每个品牌都致力于增加其Facebook页面上的粉丝活动,包括点赞、评论和分享。作者主要集中分析Facebook帖子的形式和内容,以及它们对用户活动的影响。基于他们对Facebook个人资料和三个商业品牌(啤酒、银行和女袜)的交流的研究,作者建立了一个矩阵,他们认为这个矩阵适用于大多数商业品牌,可以作为分析任何Facebook活动的框架,稍加补充和调整。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Deconstruction of a Facebook campaign model on the example of three brands
The authors of this paper present the results of desk research and content analysis of Facebook campaigns run by commercial brands. Every brand aims to increase fan activity on its Facebook page, consisting of likes, comments and shares. The authors focuse primarily on analysing the form and the content of Facebook posts and their impact on user activity. Based on their study of Facebook profiles and communication on the example of three commercial brands (a beer, a bank and women’s stockings), the authors built a matrix they believe is applicable to most commercial brands and can be used as the framework for the analysis of any Facebook campaign, with minor additions and adaptations.
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来源期刊
Informatologia
Informatologia Social Sciences-Law
自引率
0.00%
发文量
15
审稿时长
16 weeks
期刊介绍: INFORMATOLOGIA is scientific journal which is dealing with general and specific problems in scientific field of Information Science. INFORMATOLOGIA publishes scientific and professional papers from information and communication sciences, which are refering to theory, technology and praxis of information and communication, education, communication science, journalism, public relations, media and visual communication, organisation and translotology and papers from related scientific fields. INFORMATOLOGIA is beeing published over thirty years and it gathers prominent experts in field of Information and Communication Science. The journal is published four times a year and it publishes scientific papers.
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