The Need for Organizational Changes in Companies

In the context of globalization, it is becoming increasingly clear that implementing organizational change is a particular necessity for companies. The world is changing like lightning, the struggle between companies for dominance is intensifying, each company is trying to adapt to the new environmental conditions and take a firm position in the market; Therefore, it is necessary to make timely organizational changes. A company that ignores environmental variability and does not address organizational change is doomed to failure. In practice, in order for a company to overcome a crisis situation and achieve success, it must change. Implementing organizational change is associated with certain difficulties; therefore, it requires effective management of the process. Effective management means using appropriate strategies and models for transformations. Management must be able to successfully make changes, as any action taken by them will affect both employees and customers. All of this will ultimately ensure the success of the company. Organizational change is driven by a variety of factors. In some cases, changes in the environment have a positive effect. For example, technological development stimulates the company to make changes and innovate. Sometimes it negatively affects and restricts the activities of the company. Therefore, one of the main tasks of companies is to determine the driving force of change, to study comprehensively and to make the right decision. The article discusses issues related to organizational change. The article describes the nature of organizational change, its types and the key elements that change can affect. In addition, the article discusses the drivers of change and the models through which transformations can be successfully implemented in companies. At the same time, the process of organizational change is analyzed on the example of a particular company. Keywords: Management, organizational change, types of change, proactive and reactive behavior, models of change. JEL Codes: D20, D21, D23