掌握商业生态系统的挑战

Q4 Business, Management and Accounting

Strategy and Leadership Pub Date : 2021-07-15 DOI:10.1108/SL-06-2021-0057

S. Denning

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引用次数: 2

摘要

目的作者讨论了实施数字生态系统的挑战，这是一种超越公司边界的方式，包括额外的生产商，为客户提供更多价值，并使客户成为积极的合作伙伴。设计/方法论/方法一个生态系统是有意组织的，目的是产生、促进互动，而不是从交易中受益。发现作者解释了公司如何通过接受生态系统的动态概念，使客户成为创建和发展网络的积极参与者。实用/含义随着越来越多的用户加入，生态系统对用户来说变得更有价值。独创性/价值对于尝试企业数字平台的高管来说至关重要。

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Mastering the challenge of business ecosystems

Purpose The author discusses the challenges of implementing a digital ecosystem, a way of transcending the boundaries of a firm to include additional producers to provide more value to customers and also by making customers active partners. Design/methodology/approach An ecosystem is intentionally organized to generate, facilitate and benefit from interactions rather than transactions. Findings The author explains how firms can make the customers active participants in creating and evolving the network by embracing the dynamic concept of an ecosystem. Practical/implications The ecosystem becomes more valuable to users as more users join. Originality/value Essential reading for executives experimenting with corporate digital platforms.

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来源期刊

Strategy and Leadership Business, Management and Accounting-Strategy and Management

CiteScore

1.20

自引率

0.00%

发文量

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