¿Quién elige mi dieta informativa? La datificación automatizada de personas en el ambiente digital

From the theoretical point of view, this work analyzes how technology configures the new digital environment, as a space of information flow that gives meaning to our relationship with the world and; the development of our digital identity as subjects in development that mean in the digital experience. In this context, search engines, as cultural software, offer a personalized information diet, providing answers to queries by means of biased results, elaborated from the behavior patterns of the subjects, demystifying the global access to information.